The Marketing and Business Development Division

The Marketing and Business Development Division is responsible for cultivating Bar-Ilan's image as a leading academic institution in both research and studies; strengthening its reputation and attractiveness among potential students, researchers and academia faculty members in Israel and abroad.

As part of the division’s business development efforts, events are held, with the goals of highlighting the university’s academic and social activities among the business sector, industry and graduates in Israel and abroad; and uncovering business opportunities that can promote the university, its researchers and research undertakings.

The division strives to improve services provided to students and cross-organizational communication among the academic and administrative staff and university management.

The division encompasses seven departments that collaborate to foster the university’s growth, in terms of the number of students and the quality of the service provided to them; and in strengthening a cohesive marketing strategy of all university units, to optimize the effectiveness of marketing activities at all levels.

The Marketing and Business Development Division includes the following departments: Marketing and Advertising, Digital Assets, Spokesperson’s Office, Events and Branding, Research and Analysis, Service and Recruitment Center, and Continuing Education.

VP Marketing and Business Development -  Naama Gat naama.gat@biu.ac.il

Department Team:

Administrative Head of Marketing - David Krausz david.krausz@biu.ac.il

Office Manager - Revital Azoulay revital.azoulay@biu.ac.il

The department team consists of professional managers, who collaborate with the academic units and are responsible for all aspects of advertising and publication. The department team works with advertising, media and digital agencies and produces a wide variety of publications and campaigns, in order to increase the number of students and highlight the research achievements and academic excellence of Bar-Ilan University.

Director of the Marketing and Advertising Department - Dr. Efrat Bodner efrat.bodner@biu.ac.il

Department Team:

Area Manager - Ayelet Oberman ayelet.oberman@biu.ac.il

Area Manager - Liraz Levy liraz.levy@biu.ac.il

Area Manager - Ruti Israel ruti.israel@biu.ac.il

Area Manager - Eyal Stark stark.eyal@biu.ac.il

Department Coordinator - Noya Cohen noya.cohen@biu.ac.il

The department is responsible for the creation of the content and its distribution on the Bar-Ilan University websites, Facebook pages, YouTube channels, Instagram, Tik Tok, LinkedIn, as well as through e-mails and podcasts.

The department strives to increase brand awareness, strengthening the university's reputation as a leading educational and research institution, reaching broad target audiences and creating messages that support their preference for Bar-Ilan University. The department works to constantly improve the performance of digital assets, aiming to increase the number of students.

Head of Digital Assets Department - Yinon Haimi yinon.haimi@biu.ac.il

Department Team:

Content Manager - Ori Hillel ori.hillel@biu.ac.il

English Content Manager - Victoria de Lieme victoria.de-lieme@biu.ac.il

Digital Manager - Yigal Gootin igal.gootin@biu.ac.il

Website Manager - Gabriela Altife Cohen gavriela.altife-cohen@biu.ac.il

Department Coordinator - Sigal Kroytro sigal.kroytro@biu.ac.il

Designer - Tzlil Atzmon  tzlil.azmon@biu.ac.il

Social Media Manager - Chen Ben Ami chen.ben-ami1@biu.ac.il

Social Media Assistant Manager - Tali Kedma (student) tali.kedma@biu.ac.il

Website Assistant Manager - Chen Klein chen.klein@biu.ac.il

The Spokesperson manages the relationship with media and journalists, and initiates articles and content about the university and its activities. The Spokesperson’s Office also handles and manages media crises, public relations events, and the university's Twitter account.

The Spokesperson is also responsible for cross-organizational communication on campus.

Spokesperson - Anat Lev-Confortes anat.lev1@biu.ac.il

Department Team :

Deputy Spokesperson - Michal Cohen Rosenfeld michal.rosenfeld@biu.ac.il

Deputy Spokesperson - Foreign Media - Elana Oberlander elana.oberlander@biu.ac.il

Spokesperson Coordinator - Yifat Hirshler yifat.hirshler@biu.ac.il

Project and Communication Coordinator - Miryam Youness miryam.youness@biu.ac.il

The Customer Experience Unit brings together the Events and Branding Department, and the Service and Recruitment Center.

Department Manager –Deputy VP Marketing - Avital Haruv avital.haruv@biu.ac.il

The Events and Branding Department coordinates the production of the university's events and strategic marketing projects, including open days and large-scale conferences. It advises the university units and accompanies them in the production of the events. The department’s team serves as a source of information and as an operational unit, connecting the academic and administrative teams with the operational units during events. In addition, the department manages the Bar-Ilan branding, and its role is to develop the Bar-Ilan brand, while upholding the brand's values

Department Team:

Event Producer - Hila Amitai Mitrani hila.amitai-mitrni@biu.ac.il

Event Producer - Orit Oren Shaked orit.oren-shaked@biu.

Project Manager - Sharon Gavrielov sharon.gavrielov@biu.ac.il

Branding Manager - Irit Shpindler irit.shpindler@biu.ac.il

Event Department Coordinator – Zofit Hatuka zofit.hatuka@biu.ac.il

The Service and Recruitment Center addresses the needs of potential applicants, current students  and university  graduates. The service provided at the center covers a wide range of issues, such as ordering permits, verifying documents, issuing payment vouchers and obtaining information.

The center offers services through several channels: telephone, WhatsApp, Zoom, chat on the university website and frontal service.

Manager of Service and Recruitment Center - Avital Haruv avital.haruv@biu.ac.il

Center Team:

Manager of Knowledge and Work Processes - Niram Yehoshua niram.yehoshua@biu.ac.il

Call Center Manager - Yodfat Sagman yodfat.sagman@biu.ac.il

The Call Center team employs Bar-Ilan University students

Contact the Service and Recruitment Center via WhatsApp at 052-6171988

The department is responsible for the university’s student recruitment goals, measuring and monitoring performance with the goals. Furthermore, the department is responsible for the development and integrity of the marketing technology systems according to the organization's needs.

Director of Research and Analysis Department - Roy Edry roy.edry@biu.ac.il

The unit offers approximately 200 courses in a variety of fields to the general public, companies and organizations.

The courses are taught at different units throughout the university, under the framework of the Continuing Education Unit and are approved by an academic committee comprising Bar-Ilan University  faculty members.

Head of Continuing Education Unit - rennana.bendror@biu.ac.il

Projects Manager - ruth.bar-lev@biu.ac.il

Digital Marketing Manager – hadas.gil@biu.ac.il